A full service, business-to-business marketing & communications firm providing customized practical marketing solutions for Canadian businesses. We identify the right marketing strategy to help drive your business forward and execute it flawlessly.  Rely on our market knowledge, industry experience, and award winning expertise to meet your company's objectives.

Need to update your brochure, create a new sales presentation, or simply update a PowerPoint for your next big meeting? We'll give you the professional look you need. 

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Is your brand looking outdated?  Has your company grown, evolved, or simply changed? A brand refresh may be what your business needs to stay current. Ask about what we’ve done for Fortune 500 companies or Canadian brands you know and see what we can do for you. 

647.459.7949    catherine@practicalmarketinggroup.ca


Are your revenue goals out of reach? We’ll identify how to best reach your audience, whether new or existing customers, and design targeted campaigns to drive business.



Catherine Luzena-Hall : Founder

Catherine Luzena-Hall is an experienced marketing professional with a diverse career in globally respected organizations. She began her career in New York City, building a solid foundation of marketing expertise in publishing, consumer in-home and in-store promotions, and international market research for consumer and pharmaceutical companies.

Catherine has spent the last 10+ years applying that skill set and know-how to the Canadian transportation industry helping Fortune 500 and large Canadian companies drive market relevant visibility, awareness, and demand for all aspects of the industry –  including supply chain, fleet management, maintenance, rental, and used equipment services.

Catherine earned a degree from Bates College, continually ranked as one of the top private schools in the United States, and has won many industry awards for her work.

Getting ready for the next big  event?  Leverage our expertise and know-how.  From brochures, the latest easy to-set-up or high impact booths, lead generation strategies, and public relations, we manage the whole thing so you don't have to. 

Demand Campaigns


How you position your company and control your message can help drive business and solidify retention strategies – for customers and employees. We'll create a plan for maximum impact, develop the communications, and execute using the right media for the message. 

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Ready to drive your business forward?
Call to find out how our customized marketing services can support your company's objectives.

Don’t know what marketing initiatives will help your business? Whether you need the basics or something more sophisticated, we customize a strategy and map out a detailed plan so you can achieve your objectives.  


Sales Tools


Strategy & Planning


Business to business (B2B) Marketing

Marketing plans & strategy, demand campaigns, direct marketing, marketing automation, content marketing, internal communications, public relations, brand development & refresh, advertising, online marketing, social media, websites, events & tradeshows, sales tools, brochures and more.